Generation Z Indian consumers’ attitudes towards Western and Indian Fashion


Book chapter


Aurore Bardey, Utkarsha Medhiratta, Rose Turner
Fashion marketing for emerging economies: Strategies, tools and insights for fashion brands, & G. Bosah F. Brooksworth E. Mogaji, Palgrave Macmillan, 2022

Cite

Cite

APA   Click to copy
Bardey, A., Medhiratta, U., & Turner, R. (2022). Generation Z Indian consumers’ attitudes towards Western and Indian Fashion. In & G. B. F. Brooksworth E. Mogaji (Ed.). Palgrave Macmillan.


Chicago/Turabian   Click to copy
Bardey, Aurore, Utkarsha Medhiratta, and Rose Turner. “Generation Z Indian Consumers’ Attitudes towards Western and Indian Fashion.” In , edited by & G. Bosah F. Brooksworth E. Mogaji. Fashion marketing for emerging economies: Strategies, tools and insights for fashion brands. Palgrave Macmillan, 2022.


MLA   Click to copy
Bardey, Aurore, et al. Generation Z Indian Consumers’ Attitudes towards Western and Indian Fashion. Edited by & G. Bosah F. Brooksworth E. Mogaji, Palgrave Macmillan, 2022.


BibTeX   Click to copy

@inbook{aurore2022a,
  title = {Generation Z Indian consumers’ attitudes towards Western and Indian Fashion},
  year = {2022},
  publisher = {Palgrave Macmillan},
  series = {Fashion marketing for emerging economies: Strategies, tools and insights for fashion brands},
  author = {Bardey, Aurore and Medhiratta, Utkarsha and Turner, Rose},
  editor = {F. Brooksworth, E. Mogaji, & G. Bosah}
}


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